Sheffield Wednesday CEO David Bruce has set out his ambitious plans for the club's revival, emphasizing the need for a comprehensive overhaul to rebuild and regain their Championship status. Speaking to the Sheffield Wednesday Supporters Trust, Bruce highlighted the importance of repairing the stadium, strengthening the playing squad, and boosting commercial revenue. He acknowledged that there is a lot of work to do, but expressed immense optimism and excitement for the future. Bruce's first job working in football was in the US, where he was instrumental in the expansion of Major League Soccer (MLS). He aims to bring a similar level of success to Sheffield Wednesday, promising fans that they will experience their club in a new and improved way. The CEO emphasized the need to create a commercial engine, leveraging the club's assets to drive growth and success in the transfer market. He also invited fans to join him on the journey, promising a rocking Hillsborough next season.