Sheffield Wednesday's new kit manufacturer, Umbro, has been confirmed, and the club is working to launch the new designs soon. With the team currently sitting 24th in Championship, 0 points behind leaders Coventry, the new kit is a welcome boost.

What's happening with the kit launch?

The club has been working to finalize the details of the new kit, with a focus on delivering a high-quality product to fans. The new kit is expected to be released soon, with a revamped club store and online platform. The switch to Umbro has proven popular among fans, and the club is confident that the new kit will be a hit. The kit designs are routinely signed-off 18 months before their release, but the club has been working to accelerate the process.

How will the new kit be released?

The new kit will be released through the club's online platform and in the revamped club store. The store is currently undergoing a significant refit, with work expected to take up to six weeks to complete. The club has also announced that Castore will be taking on the responsibility for Wednesday's retail operation, including both the club store and e-commerce platform. This move is seen as a positive step for the club, and will help to improve the overall fan experience.

What's next for Sheffield Wednesday?

As the team looks to bounce back from a tough season, the new kit is a welcome boost. With a new-look club store and online platform, fans will have access to the latest merchandise and designs. The team's recent form has been inconsistent, with 2W-0D-3L in their last 5 games, but the new kit is a positive step forward. The club is also working to rid itself of the old badge, with most signs of the former crest removed from the stadium and training ground. The replacement of the large badge that looks over the South Stand bridge is a grander project, but the club is committed to making it happen. As of their last result, Sheffield Wednesday won 2-1 against West Brom on 2026-05-02, and are currently on a 2-game winning run, with a goal difference of -60, having scored 29 goals and conceded 89 this season.